AVPS Chakravarthi of Ecobliss explains in Print Week India the importance of packaging a product, and why innovation in packaging design will drive the market in the future.
Looking at the trends in packaging in the last five years, I feel packaging has grown much beyond containing and promoting a product. Rather, it ensures safety, authenticity, accessibility and much more.
Unlike earlier, where a package was designed to cater to the basic functionality, packaging now adds a lot of functions which a product does not intrinsically possess. Though the requirements in food, pharmaceuticals and FMCG sectors look similar, the Indian industry and consumers have unique localised demands. And the packaging industry has lived up to expectations. Though packaging helps every segment to grow their businesses at large, we can attribute its significant contributions to two aspects.